Graphic Design Theory: Readings From The Field [2009] – Helen Armstrong

“The texts in this collection reveal ideas key to the evolution of graphic design. Together, they tell the story of a discipline that continually moves between extremes—anonymity and authorship, the personal and the universal, social detachment and social engagement. Through such oppositions, designers position and reposition themselves in relation to the discourse of design and the broader society. Tracing such positioning clarifies the radically changing paradigm in which we now find ourselves. Technology is fundamentally altering our culture. But technology wrought radical change in the early 1900s as well. Key debates of the past are reemerging as crucial debates of the present. Authorship, universality, social responsibility—within these issues the future of graphic design lies.”

– Helen Armstrong

 

Texts :

SECTION ONE : CREATING THE FIELD

> Manifesto of Futurism F.T. Marinetti | 1909

> Who We Are : Manifesto of the Constructivist Group  Aleksandr Rodchenko, Varvara Stepanova, and Aleksei Gan | c. 1922

> Our Book El Lissitzy | 1926

> Typophoto Laszlo Moholy-Nagy | 1925

> The New Typography Jan Tschichold | 1928

> The Crystal Goblet, or Why Printing Should Be Invisible Beatrice Warde | 1930

> On Typography Herbert Bayer | 1967

 

SECTION TWO : BUILDING ON SUCCESS

> Designing Programmes Karl Gerstner | 1964

> Grid and Design Philosophy Josef Müller-Brockmann | 1981

> Good Design is Goodwill Paul Rand | 1987

> Learning from Las Vegas : The Forgotten Symbolism of Architectural Form Robert Venturi, Denise Scott Brown, and Steven Izenour | 1972

> My Way to Typography Wolfgang Weingart | 2000

> Typography as Discourse Katherine McCoy with David Frej | 1988

> The Macramé of Resistance Lorraine Wild | 1998

> The Dark in the Middle of the Stairs Paula Scher | 1989

 

SECTION THREE : MAPPING THE FUTURE

> The Underground Mainstream | Steven Heller | 2008

> Design and Reflexivity Jan Van Toorn | 1994

> Design Anarchy Kalle Lasn | 2006

> The Designer as Author Michael Rock | 1996

> Designing Our Own Graves Dmitri Siegel | 2006

> Dematerialization of Screen Space Jessica Helfand | 2001

> Designing Design Kenya Hara | 2007

> Import/Export, or Design Workflow and Contemporary Aesthetics Lev Manovich | 2008

> Univers Strikes Back Ellen and Julia Lupton | 2007

 

pdf Graphic Design Theory – Helen Armstrong

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