Understanding Media: The Extensions of Man [1964] – Marshall McLuhan

“With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism. ” 

– Marshall McLuhan

 

“This reissue of Understanding Media marks the fiftieth anniversary (1964-2014) of Marshall McLuhan’s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as “the global village” and “the medium is the message” are now part of the lexicon, and McLuhan’s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.” – goodreads.com

 

pdf Understanding Media: The extensions of Man – Marshall McLuhan

Advertisements